Spread vs. Page

When you design across a full spread (both pages as one cohesive canvas), you're creating a visual narrative that flows seamlessly; text, images, whitespace, all guiding the reader's eye across the centre fold. It's cinematic and immersive. It says: this is one big idea.

Designing each page individually often gives a modular, compartmentalised feel. This can be useful, especially for multi-article layouts or content-rich publications, where pacing and variety are needed.

But whether you design as a spread or page-by-page, hierarchy is vital:

• What's the first thing a reader should see?

• What carries the most visual weight?

• How do you lead the eye (and keep it moving)?

Hierarchy isn't just about size. It's about contrast, alignment, spacing, and rhythm. For example, a bold, centred title commands attention. It anchors the spread and creates a strong visual pause. A left-aligned title feels more classically editorial, structured and works well with a flexible grid system.

Both choices are valid, it's all about what tone you want to set.